Tech & Data Strategy Consultant and Digital Analytics Expert
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- Bayern
- DACH-Region
- de | en | fr
- 01.04.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
8/2022 – 2/2023
Tätigkeitsbeschreibung
Development of an end-to-end analytics and marketing technology setup according to latest technologies and GDPR regulations within the Google Marketing Platform and other tools.
- Data Strategy development
- Tech Stack development
- Trainings and workshops
Big Data, Business Intelligence (BI), Projektmanagement (IT), Google Analytics, Google Tag Manager
2/2020 – 3/2023
Tätigkeitsbeschreibung
Projekt- and team lead for a large scale implementation project with multiple stakeholder across clients and industries. From defining the individual project requirements, planing of the execution, project implementing to trainings for the different solutions.
- Project Lead for a large scale project
- Team Lead functions
- Communication & Facilitation
- Technical implementation
Projektleitung / Teamleitung (IT), Projektmanagement (IT), IT-Support (allg.), Google Cloud, Google Analytics, Google Tag Manager
11/2018 – 3/2023
Tätigkeitsbeschreibung
Development and implementation of Google Analytics (UA & GA4), Firebase and GTM in a large scale environment across BU's. The goal was to increase the digital maturity and to focus on future-oriented solutions and GDPR privacy regulations.
- Project management and execution for a complex organisation with cross-BU stakeholder management
- End-to-end setup with Google Analytics, GTM, Firebase and other system integrations
- Trainings and workshops for the client
Big Data, Business Intelligence (BI), Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Analytics, Google Tag Manager, IT-Beratung (allg.), Schulung / Training (IT)
Zertifikate
Google Cloud
Google Cloud
Über mich
During my entire consulting journey, I conducted numerous analytics- and marketing technology projects with a strong data and tech focus, e. g. audits of analytics & tech setups or migrating and implementing new technical solutions to increase digital abilities in a fast changing world.
With my speciality in analytics- and marketing technology and my ability to drive projects from a management and strategic point of view, I'm able to provide both specialist and generalist skills.
My goal is to turn data into business value and to enable organizations to gain the right momentum in a very fast world. To do so, I am translating business use cases into technical requirements and taking care that projects are well executed, across complex organization structures.
Weitere Kenntnisse
- Digital Project Management
- Digital Analytics / Web Analytics
- GDPR & Privacy Knowledge
-Hyperlink entfernt-
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Fließend)
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